Top 5 Social Networking Apps on iOS in Nigeria: Q1 2025

In the first quarter of 2025, the top social networking apps on iOS in Nigeria exhibited diverse trends in downloads and active users. Here's a closer look at their performance, based on data from Sensor Tower.

WhatsApp Messenger maintained a strong presence with weekly downloads fluctuating between 20K and 54K. The app saw a peak in downloads in mid-March, reaching around 50.7K. Active users remained steady, starting at 10M and gradually increasing to approximately 10.2M by the end of March.

The Pi Network had a notable spike in downloads in mid-February, reaching over 102K, before declining to around 4.2K by the end of the quarter. Active users mirrored this trend, peaking at 763K in mid-February and then declining towards the end of March.

Telegram Messenger showed consistent download numbers, ranging from 24K to 34K throughout the quarter. Revenue remained stable, averaging around $3.5K weekly. Active users fluctuated slightly but remained around 4.2M.

Facebook experienced a decline in weekly downloads, starting at 34K and dropping to around 27K by the end of March. Revenue saw minor variations, peaking at $782 in early March. Active users maintained a level trend, hovering around 3.3M.

Lastly, 小红书, also known as "小红书 – 你的生活兴趣社区", experienced a dramatic drop in downloads after an early January surge to 278K. By the end of March, downloads had decreased to under 1K. Active users followed a similar pattern, declining from 46.6K to under 8K over the quarter.

For more insights and detailed analytics, visit Sensor Tower's platform.